Posts Tagged ‘Job Seeker’

Almost every job interview begins with the interviewer asking the interviewees to tell about themselves. This seemingly innocent and obvious question sinks more interviews than any other part of the interview. Everyone knows this question is coming, however, very few candidates prepare for this. They assume that they know their background, and so they can just talk about it. However 90% of candidates talk themselves right out of a job just in telling about themselves. Because they have not prepared they:

  1. Ramble
  2. Bore the Interviewer
  3. Say irrelevant or even damaging things
  4. Do not demonstrate relevancy to the company or the position
  5. Do not demonstrate track record of success

Nailing this part of the interview makes the rest of the interview so much easier. If you strike out on this, recovering is almost impossible. Since you know they are going to ask the question, wouldn’t it make sense to prepare? I have heard recommendations to respond by asking the interviewer to first explain what the job entails. If I am interviewing, and a candidate asks this question, I will wonder why they did not read the job description, and assume they are unprepared. So how do you answer this question? Keep in mind, when interviewing, your primary objectives are to:

  1. Answer “What is in it for the interviewer”?
  2. Demonstrate how your values and culture align with the company values and culture.
  3. Articulate what you are known for, and how that is a benefit for the company.
  4. Articulate your value proposition.

Also you need to be concise and to the point. In preparing for the “Tell Me About Yourself” the following tips will help you nail the shot when the game is on the line.

  1. Read and understand the job description.
  2. Research the company.
  3. Total time should be between 1½ and 3 minutes.
  4. Give a BRIEF synopsis of your career. Shape your synopsis to the needs learned from the job description and prior research.
    1. Do not list every title and company you have worked for, but give a range.
    2. Do not give a laundry list of responsibilities tasks or processes you performed, but give a range.
  5. Based on the job description, as well as the required skills and experiences, give 2 or 3 SHORT accomplishment statements to demonstrate your success.
    1. Do not go into details.
    2. Do not take time to “set the stage”.
    3. Give a simple Quantified Result and action statement including key skill or experience.
    4. Should be 20 words or less.
  6. Summarize skills and experience inferred from the accomplishment statements focusing on skills and experiences required in the job description.
  7. Say why you want the job! Why are you interested in the company, and their products or services?
  8. Solicit their agreement that your background and experience enable you to meet the objectives of the position and the company.

I would be interested in hearing your thoughts on the interview “Tell Me About Yourself” and how you prepare.

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For most of the past three years, I have had the great opportunity to work with John Hall in teaching his Advanced Career Strategies and Advanced Career Transition classes. One of the tools taught in the class and that I have adopted for my private practice is the use of case studies as a marketing tool to help professionals land their next career position. It is an idea that really makes sense. Every company that I have ever been with, either had, or I created one page case studies demonstrating the value that the product or service has brought to other customers.

As professionals, we have numerous accomplishments throughout our careers. Many professionals who are in career transition are familiar with the concept through the use of various acronyms such as PARs (Problem, Action & Result). A case study is a one page expansion and Illustration of the PAR and how you can impact an organization. You might be thinking “I have never seen anyone else create or use a case study, why should I”?

  1. If nobody else is doing it, that is exactly why you should be doing it. You need to differentiate yourself from all the other job seekers. Getting a job may be the most important thing you do, so why wouldn’t you go above and beyond, to demonstrate you are the best person to achieve the objectives of the position.
  2. Most professionals tend to ramble, and give irrelevant or even damaging information when answering questions in interviews. By taking the time to create a case study, you cement the information in your brain, in a concise and simple manner that allows you to answer interview questions in a succinct manner, focusing on the benefit to the interviewer and employer.
  3. Case Studies are great content for portfolios. Many people think that portfolios are only for marketing people or graphic designers. Putting together a portfolio of your accomplishments including case studies sets you apart from the competition
  4. Everyone learns differently, and the more sense you can facilitate the interviewer using, the greater chance you have to positively stand out in their memory and selection process. Having a well designed and laid out case studies including diagrams and graphs, allows the interviewer to absorb information visually as well as through auditory input.

If you live in the Orange County area, and are interested in learning how to create compelling case studies join our workshop on Tuesday October 16th.

LinkedIn is one of the most powerful Career Management tools business professionals can tap into to maximize the achievement of their objectives. LinkedIn has recently rolled out a new feature that is a great way to facilitate this and to enhance your online brand. Like all Social media, LinkedIn requires two key philosophies. First is Pay-It-Forward, and the second is “Think It Through”. A little bit of thought, and the desire to pay it forward will take you a long way. Keeping this in mind will help you use the brand new Skills & Endorsements tool to take your LinkedIn engagement to the next level. In order to help you do this, I have developed the following EZ steps.

  1. Add Skills to your profile: Click “More” on the top of the LinkedIn menu than select Skill & Expertise. Add the skills that relate to your profession that you are recognized for and that you use regularly on the job. LinkedIn allows you to choose up to 50. Choose as many as apply.
  2. If you already have some skills listed, go to the edit profile mode and click to add more skills
  3. After you add skills, you can click the skill to specify your level of proficiency as well as the number of years you have been utilizing the skill.
  4. Endorse Others: Now pay it forward. Go to the profile of contacts you want to endorse. A box opens up with some suggested skills to endorse. Eliminate skills you are not able to endorse, and add skills you want to endorse. Then click the endorse button
  5. Take an additional couple of minutes to scroll down to their skills section and review their skills. Click all the skills that make sense for you to endorse based on your knowledge of the individual.

Don’t just select the skills suggested by LinkedIn, endorse and move on. Unfortunately, even if you are trying to help the person out, the message that you are giving is that you are not putting thought into what you are doing. This will hurt your reputation, and people will assume if you are “lazy” on LinkedIn, you will be lazy in other parts of your profession. Take some time to do it right, the ROI on the time spent will come back much higher.

This blog is by Greg Johnson

My mentor and good friend John Hall likes to share that In the January 3rd 2011 issue of Fortune Magazine, Geoff Colvin talks about how Chief Justice John Roberts prepared for oral arguments he would meticulously write down hundreds of questions that he thought he could conceivably be asked, pondered and refined the answers in his mind, then he wrote the questions and answers on flash cards. He would then shuffle the questions and practice, practice, practice. When Chief Justice Rehnquist died on September 3rd 2005, George W. Bush nominated Roberts to succeed Rehnquist as Chief Justice. For what might be considered the ultimate job interview, Chief Justice John Roberts prepared for the confirmation hearing the same way. For anyone who was able to watch portions of the confirmation, his answers were quick, concise, and delivered in an easy manner.

You might think, “I know myself. I know my career. I know my industry. Of course I can answer interview questions.” The fact is, more times than not, candidates hurt themselves in the interview. Interviews can be so hard to come by, yet we often wing them, rambling on and talking our way out of the job. Preparation and repetition is the key to setting yourself apart from others in the interview process. Like I said in What Do Free Throws Have To Do With Interviews, you cannot afford to shoot an air ball when the game is on the line.

Finally, video tape mock interviews are a great way to see how you appear to interviewers. So many people are shocked by what they see in the video replay. The good news is I have seen many people make the necessary changes, and successfully land their next position. Practice and eliminate bad habits. For those of you who live in Southern California, Above The Rim Executive Coaching offers Mock Interviews once a month. Check the schedule and register online.

Can You afford an air ball when the game is on the line?

 

This is a blog I posted last year, during Linasity, but was accidently deleted. The ideas about perceived liabilities are still relevant, so I am re-posting.

Perceived liabilities are what we or others perceive will keep us from being the best person for the job. The problem is that these perceptions are often based on stereotypes and prejudices that are not reflective of our actual talent. Along these lines Jeremy Lin is an Asian-American basketball player on meteoric rise in the NBA, who has not let perceived liabilities prevent him from leveraging his skills to have the success he was meant to have. Throughout his career, despite demonstrating significant success at each and every step, decision makers and “experts” had their blinders on.

  1. Despite leading his high school team to the California state championship over the vaunted Mater Dei Monarchs, he was not deemed to “have the right material for the next level” and did not receive a single basketball scholarship offer from a Division One program. Scouts said his game is good, but doesn’t have the skill, speed or strength to compete at the division one level.
  2. Went to Harvard – Not a university known for producing NBA players. Despite performances in college, even against basketball such as Georgetown, that demonstrated Jeremy is a good, fundamentally solid basketball player, he didn’t fit the stereotype for the prototype NBA guard.
  3. He was told he does not have an NBA body – is this a sub-conscience labeling because of Jeremy’s Asian-American heritage?
  4. Jeremy was not drafted, so teams were reluctant to give him a real opportunity, despite excelling against top draft picks in the summer leagues.
  5. Rookie year signed with the Golden State Warriors, and despite great performance in summer league and practice was not giving chance to play during the season.
  6. Cut by the Warriors and Houston Rockets, Jeremy was finally signed by the New York Knicks. After a stint in the developmental league where he again excelled, he was called up to the Knicks, where he sat on the bench until injuries forced his coach to give him a chance.
  7. Since then Jeremy has taken a team that had lost 8 of 11 games before he started playing to winning the first 7 games.
  8. Scouting reports said he can’t shoot. Really?? Since being given the chance to start for the New York Knicks, Jeremy has scored 20 or more points in his first seven games including a 38 point performance in leading the Knicks over Kobe Bryant and the Lakers.

What is holding you back from your next opportunity to shine? Age? Industry Experience? Are the liabilities real or perceived? How can you take charge of your career, and manage your brand and reputation to change or erase the stereotype that may be impacting your search.

 

Last week I discussed the best way to get around the salary question for online applications is to stop relying on online applications and pursue the hidden job market. This makes sense not only to get around the salary question, and the general road block of HR, but also because 80% of the truly open jobs are in the hidden job market. Before we go any further, what is the hidden job market? It is not that the jobs are buried somewhere hidden. It is any opportunity that is not currently posted on the job boards. This can consist of jobs that are in the still in the internal candidate search process, jobs that are in the process of being defined, or opportunities to solve problems that have yet to be identified in a job description. Your success in this depends on a purposeful strategy with a clearly defined goal of where you want to go. In the words of Yogi Berra:

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”

Start off creating a list of Target Companies based, not on jobs posted, but on your passions and interests. While not all companies have job openings, all companies have problems. In order to differentiate yourself from the masses of job seekers, you need to position yourself as a solution, not a job seeker. In order to position yourself as a solution you need to know the problems and headaches of your target companies. In order to understand the problems, you need to research your target companies. Finally in order to research your target companies, you need to have target companies.

Once you have your list of target companies, begin your research, identifying their strengths, weaknesses, opportunities and threats. You can find a few resources here.

From here you are in a position to produce industry wide special reports which are great keys to get you in the door for information meetings. Use these as a launch-pad for a social media campaign to establish your reputation as a thought leader and subject matter expert in your particular niche. Simultaneously, you need to network network network. This doesn’t mean just attend a ton of networking event collecting business cards to put on your desk. Strategically and purposefully engage in professional organizations taking positions on committees and boards, so that you can work on a professional level with influential people in your target industry. For your success in the hidden job market, it is not necessarily what you know, or even what you know, but who knows you, and what their perception is of you that will maximize your career opportunities.

How are you strategically researching your target companies and spreading your reputation as a subject matter expert or thought leader in your particular niche?

 

In my last blog on answering the salary question in the interview, so many people wanted to know how to get around the salary question when filling out an online application. The unfortunate reality is that if you are going fill out online applications, you will need to answer the salary question. The best way to do this successfully is to make sure you research the appropriate salary range for the industry, function and geography. Three resources for researching this are:

However, by doing this, you are still playing by HR’s rules, opening yourself up to disqualification before you ever get in the door, and if you get in, severely limiting any negotiating position you may have. So what are you supposed to do?

Don’t rely on online applications. Stop focusing your job search on the job boards. Focus on the hidden job market! Stop being a Job Seeker, and start being a Solution to the problems of your target companies. Most people who are looking for work, market themselves as job seekers, follow the job boards, and send their applications and resumes into the great black hole. Why? Because those are the “opportunities” that they see. But 80% of actual jobs are in the hidden job market. Going through the hidden job market, you may still need to fill out an online application, but by then, the application is no longer a screening tool, but a formality because they are already interested in you. So how do you access the hidden job market? Next week I will discuss strategies for hunting in the hidden job market.

 

A common theme of my blogs as well as workshops is that companies, for the most part view employees and prospective employees as liabilities instead of assets, or commodities instead of equity that bring additional value to the company. The other day I was talking with a client about the many types of experiences and skills that she possesses. It hit me that these were like the many facets of a valuable diamond, and each contribute to the value of her diamond. So rather than being viewed as coal that just gets burned up and consumed by a company, demonstrate your value and make yourself the diamond that brings equity to the company. What are you doing to know, understand and be able to articulate your many aspects that create significant value for your employer or prospective employer? Target companies that can leverage your facets to solve their most pressing issues and gain advantage over the competition. Remember, you are the diamond bringing value, not coal to be burned and consumed by the company.


This week I will again be coaching the Advanced Career Strategies Class at Brandman University with John Hall. It has been my honor and privlage to work with John numerous times over the past year or so. I have learned so much from John, and working with the groups of extremely talented professionals and executives. Often they have come into the beginning of the class disheartened by the daunting task of getting their career back on track, and I have really enjoyed watching them get their mojo back, leaving the last day brimming with confidence in themselves and the tools they have learned that will help them get their next career position. John Hall, referred to both in the Orange County Register and Wall Street Journal as the John Wooden of career coaching, teaches that most professionals wing their job search. However in todays challenging market with downsizing, rightsizing and restructuring, it is imperative to present yourself as the A+ candidate. How do you do this? Rather than positioning yourself as a job seeker, position yourself as the solution to the problems of your target companies. We all know that most companies are not currently hiring. However, how many of you have ever worked for a company that didn’t have any problems? All companies have problems. Therefore, it is essential that you research your target companies to determine what their problems are. You then can, based on your skills and experience, brand yourself as the solution to the problems of your target companies instead of branding yourself as a job seeker. The process of branding yourself, learning to articulate and project your brand image as a solution, together with the company research is not easy. It takes a lot of hard work. That is the bad news. The good news for you is that since it is so hard, very few people are willing to embrace what it takes to do the job. If you really want your next career position, you have to be committed put the hard work and long hours into a strategic, purposefully developed advanced career plan,