Posts Tagged ‘Hootsuite’

As a follow-up to my blog last week, I am continuing with the twitter theme. After the idea of filtering out the noise, the most often question I get asked is what am I going to tweet about?? Who would be interested in what I have to say?

Anyone professional that is serious in keeping up to date on current trends and practices in their profession, should, at the very least, read professional periodicals. This is a great source for tweeting for the following reasons:

  1. You should already be reading this type of article, so the amount of “extra” time needed to tweet will be minimal.
  2. It demonstrates the type of information you read to keep on top of your profession.
  3. It gives credit or props to the source.
  4. Commenting on it helps establish your thoughts on the topic.

This is all very easy to do by using a third party app such as Hootet by Hootsuite, or bufferapp. These applications allow you to, with the click of an icon, to open up a new dialogue box with the title of the article, and a shortened link for the URL. All you need to do is add your personal touch, and tweet it out. You can even schedule to send them out at peak times.

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The Ayres Hotel

4785 Chino Hills Parkway, Chino Hills, CA
Saturday, November 5, 2011

8:00 am ~ 4:00 pm

For registration contact Liz Lavaveshkul at lizlavaveshkul@rocketmail.com

We are currently in the most challenging job market of our lifetime. Job security is no longer provided by corporate America. How do we compete against the hoards of job seekers? How do we raise ourselves from being just a common commodity (job seeker) to becoming the solution to the problems of your target companies?

It is often said “It is not what you know, but who you know”. I would rephrase it as, “it is not what you know or who you know, but who knows you.” In today’s market place, it is imperative that you are able to market yourself as a solution not as a job seeker. You need to identify what you do, why you do it, and how well you do it. This is your personal branding. It is also your reputation. You have developed a reputation with colleagues at former companies, however this is not enough. Learn how to use social media to spread your reputation as a subject matter expert, creating a demand for you, and making it easier for others to be your advocate in your job search.