Posts Tagged ‘HootSuite – Social Media Dashboard’

As a follow-up to my blog last week, I am continuing with the twitter theme. After the idea of filtering out the noise, the most often question I get asked is what am I going to tweet about?? Who would be interested in what I have to say?

Anyone professional that is serious in keeping up to date on current trends and practices in their profession, should, at the very least, read professional periodicals. This is a great source for tweeting for the following reasons:

  1. You should already be reading this type of article, so the amount of “extra” time needed to tweet will be minimal.
  2. It demonstrates the type of information you read to keep on top of your profession.
  3. It gives credit or props to the source.
  4. Commenting on it helps establish your thoughts on the topic.

This is all very easy to do by using a third party app such as Hootet by Hootsuite, or bufferapp. These applications allow you to, with the click of an icon, to open up a new dialogue box with the title of the article, and a shortened link for the URL. All you need to do is add your personal touch, and tweet it out. You can even schedule to send them out at peak times.

One of the most common questions I get about using Twitter as part of a job search strategy is, “How can I get through all the noise?” It is a very good question, with actually a quite simple answer. However, in order to get to the answer, it is very important to understand that to make the greatest use of Twitter, you cannot view it as a standalone branding application. It is best to use a Social Media dashboard such as Hootsuite or Tweetdeck to manage your social media communication, which will save you an immense amount of time, and let you filter and receive information that is important for you to focus on. The more people or companies you follow, the harder it is to catch the tweets that will be important to you. Every tweet of every person you follow streams on your Twitter home page. Depending on how many you are following, you can have 10’s of thousands of tweets per day. Now, how do you filter the information?

  1. Go to your twitter profile and create “Lists” or categories for people who are important for you to focus on, receive their information and network with. Some of these categories might include industry thought leaders, function thought leaders, mentors, employees of target companies, networking groups, etc. Twitter allows you to create up to 20 lists.
  2. Group your list into 2 ~ 4 broader categories.
  3. Go to the list of people and companies you are following, choose the ones that are most important for you to catch and act on their tweets, and put them in the appropriate list. Keep in mind; you do not need to list all people you follow. Keep it selective. As you follow more people, if they are import.
  4. Open up your account at a Social Media dash-board such as Hootsuite.com. Create a new tab for each broad category, and on each tab open up a stream for each list in that broad category.

Now you will have streams with limited numbers of tweets from the people and companies that are important for you to focus on, and allow you to catch, and act on their relevant tweets. Happy Tweeting!