Posts Tagged ‘Brand’

Are you going through the grind day after day just for a pay check? In today’s economy it is a struggle just to put a roof over the head of your family and food on the table. With this people get so focused on just keeping their head down and doing their job, not thinking they have time for anything or anyone else. However, I have had the opportunity to work with and be impacted by some wonderful professionals that are leaving behind a legacy far richer than the money that they or anyone can make. These people are living their lives with an ideal and an integrity that is not only inspiring, but enriching. Here, I would like to mention just a few of them.

Scott Friedman is a very successful project management consultant who built a thriving practice with clients in Minnesota, North Dakota, South Carolina, Arizona, Oregon, Alaska and California. As part of Scott’s desire to help others, he was a member of cave/cliff rescue squad saving many lives. Then in 2003 Scott was diagnosed with brain cancer. After surviving several brain surgeries and chemo therapy, some might say that Scott is putting his life back together. I think Scott is finding the perfect way to leverage his experience to help others suffering from traumatic brain injuries. I had the opportunity to meet Scott at an Advanced Career Strategies Class that I was coaching in December of 2010. Since that time, not only has Scott impacted me, I have seen him impact countless others with his desire to help others. Last year Scott launched his blog to help people create, customize, and achieve the SMART goals that enable them to journey beyond injury.

Dan Velarde is another professional I met coaching at an Advanced Career Strategies class. Losing his job to restructuring in 2010, Dan took my Advanced Career Strategies class in 2011. He immediately became a leader, helping others throughout. In 2012, Dan was diagnosed with cancer. Undaunted Dan lived every day, not only continuing his job search, but alos reaching out to help others, leading job search support groups and teaching what he learned in the advanced career strategies workshop. On March 13th, Dan lost his fight with cancer, but his legacy of love and passion with which he lived his life, lives on in hearts of his friends and family.

Tim Tyrell-Smith is a Marketing, Branding and Business Strategy Consultant as well as a Career and Marketing Blogger, Speaker and Author, who has dedicated his career to helping others achieve a better career. He is always looking to mentor others, and share what he has learned. Tim has helped me tremendously in launching my practice as a career coach, and been instrumental to the success of countless others.

It is not just through career accomplishments that legacy is left. Your legacy is left by making every day a better day for people you interact with. It is touching people’s hearts, in the office, at the factory, on the road, with friends and family. It is understanding what people need, and giving joyfully and selflessly without any expectation in return. These are just two people who have so positively impacted my life as well as the life of so many others.

These are just three of the many people that have greatly impacted me and are leaving a rich legacy. What are you doing to enrich your legacy? I would also love to hear who has impacted you and is leaving a great legacy.

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Almost every job interview begins with the interviewer asking the interviewees to tell about themselves. This seemingly innocent and obvious question sinks more interviews than any other part of the interview. Everyone knows this question is coming, however, very few candidates prepare for this. They assume that they know their background, and so they can just talk about it. However 90% of candidates talk themselves right out of a job just in telling about themselves. Because they have not prepared they:

  1. Ramble
  2. Bore the Interviewer
  3. Say irrelevant or even damaging things
  4. Do not demonstrate relevancy to the company or the position
  5. Do not demonstrate track record of success

Nailing this part of the interview makes the rest of the interview so much easier. If you strike out on this, recovering is almost impossible. Since you know they are going to ask the question, wouldn’t it make sense to prepare? I have heard recommendations to respond by asking the interviewer to first explain what the job entails. If I am interviewing, and a candidate asks this question, I will wonder why they did not read the job description, and assume they are unprepared. So how do you answer this question? Keep in mind, when interviewing, your primary objectives are to:

  1. Answer “What is in it for the interviewer”?
  2. Demonstrate how your values and culture align with the company values and culture.
  3. Articulate what you are known for, and how that is a benefit for the company.
  4. Articulate your value proposition.

Also you need to be concise and to the point. In preparing for the “Tell Me About Yourself” the following tips will help you nail the shot when the game is on the line.

  1. Read and understand the job description.
  2. Research the company.
  3. Total time should be between 1½ and 3 minutes.
  4. Give a BRIEF synopsis of your career. Shape your synopsis to the needs learned from the job description and prior research.
    1. Do not list every title and company you have worked for, but give a range.
    2. Do not give a laundry list of responsibilities tasks or processes you performed, but give a range.
  5. Based on the job description, as well as the required skills and experiences, give 2 or 3 SHORT accomplishment statements to demonstrate your success.
    1. Do not go into details.
    2. Do not take time to “set the stage”.
    3. Give a simple Quantified Result and action statement including key skill or experience.
    4. Should be 20 words or less.
  6. Summarize skills and experience inferred from the accomplishment statements focusing on skills and experiences required in the job description.
  7. Say why you want the job! Why are you interested in the company, and their products or services?
  8. Solicit their agreement that your background and experience enable you to meet the objectives of the position and the company.

I would be interested in hearing your thoughts on the interview “Tell Me About Yourself” and how you prepare.

LinkedIn is one of the most powerful Career Management tools business professionals can tap into to maximize the achievement of their objectives. LinkedIn has recently rolled out a new feature that is a great way to facilitate this and to enhance your online brand. Like all Social media, LinkedIn requires two key philosophies. First is Pay-It-Forward, and the second is “Think It Through”. A little bit of thought, and the desire to pay it forward will take you a long way. Keeping this in mind will help you use the brand new Skills & Endorsements tool to take your LinkedIn engagement to the next level. In order to help you do this, I have developed the following EZ steps.

  1. Add Skills to your profile: Click “More” on the top of the LinkedIn menu than select Skill & Expertise. Add the skills that relate to your profession that you are recognized for and that you use regularly on the job. LinkedIn allows you to choose up to 50. Choose as many as apply.
  2. If you already have some skills listed, go to the edit profile mode and click to add more skills
  3. After you add skills, you can click the skill to specify your level of proficiency as well as the number of years you have been utilizing the skill.
  4. Endorse Others: Now pay it forward. Go to the profile of contacts you want to endorse. A box opens up with some suggested skills to endorse. Eliminate skills you are not able to endorse, and add skills you want to endorse. Then click the endorse button
  5. Take an additional couple of minutes to scroll down to their skills section and review their skills. Click all the skills that make sense for you to endorse based on your knowledge of the individual.

Don’t just select the skills suggested by LinkedIn, endorse and move on. Unfortunately, even if you are trying to help the person out, the message that you are giving is that you are not putting thought into what you are doing. This will hurt your reputation, and people will assume if you are “lazy” on LinkedIn, you will be lazy in other parts of your profession. Take some time to do it right, the ROI on the time spent will come back much higher.

This blog is by Greg Johnson

 

In my last blog on answering the salary question in the interview, so many people wanted to know how to get around the salary question when filling out an online application. The unfortunate reality is that if you are going fill out online applications, you will need to answer the salary question. The best way to do this successfully is to make sure you research the appropriate salary range for the industry, function and geography. Three resources for researching this are:

However, by doing this, you are still playing by HR’s rules, opening yourself up to disqualification before you ever get in the door, and if you get in, severely limiting any negotiating position you may have. So what are you supposed to do?

Don’t rely on online applications. Stop focusing your job search on the job boards. Focus on the hidden job market! Stop being a Job Seeker, and start being a Solution to the problems of your target companies. Most people who are looking for work, market themselves as job seekers, follow the job boards, and send their applications and resumes into the great black hole. Why? Because those are the “opportunities” that they see. But 80% of actual jobs are in the hidden job market. Going through the hidden job market, you may still need to fill out an online application, but by then, the application is no longer a screening tool, but a formality because they are already interested in you. So how do you access the hidden job market? Next week I will discuss strategies for hunting in the hidden job market.

 

 

“If I had known the budget range, I never would have applied. If the HR manager had known what I wanted to make, she never would have interviewed me. By the end of the interview process they were comfortable enough with what I can contribute, we were able to negotiate a salary that is good for both of us”. These are the words one client recently hired. It is a story I have heard repeatedly. On the other hand, I have heard so many times on early interviewers insisting a candidate say what their lowest acceptable salary is.

The other day, at a career fair and networking event, I had the opportunity to talk with a couple of recruiters. In introducing myself, I mentioned that I am a career coach. They asked if I was one of the people who coached job seekers to evade initial salary questions, and to negotiate salaries at the end. When I said “of course” they both said, that they hate when candidates do that. It makes them angry. I understand that HR doesn’t want to “waist time” with candidates that may be out of their range. However I would say that their focus forces them to “waste time” interviewing and hiring employees that will not bring maximum benefit and ROI to the company. I do not think HR as the time to waste on focusing so much initially on salary. Based on current practices, you end up with approximately 30% of the workforce underperforming and over paid, and 30% underpaid for their contribution. This leads to performing employees looking to leave at the first chance, and underperforming employees staying at the company continuing to drag down efficiencies and effectiveness of the company. The reality is, what a candidate wants or needs to be paid is and should be irrelevant to any company looking to hire people. Every employee needs to perform in a way that they help a company in one of three ways:

  1. Help generate revenue
  2. Help reduce costs
  3. Help mitigate risks

If the projects and tasks an employee works on don’t achieve one of those three things, there is no reason to pay a salary. Ideally, the employee’s contribution in these areas will be 3 to 5 times the value of their compensation. Therefore the process of the interview should be to:

  1. Find the best person to carry out the responsibilities and objectives of the position,
  2. Determine a mutually beneficial compensation package through past experience, including understanding their past accomplishments and contributions, and objectives of the position determine a mutually beneficial compensation package.

Therefore, I recommend when ask what your salary requirements are, I suggest you say something like “salary is only one component of my decision making process, and now cannot give a number. Once you determine I am the person who can best achieve the objectives of the position and the company, I am confident you can offer a mutually beneficial compensation package”

I look forward to your comments.

 

Most job seekers take a reactive rather than a proactive approach to their job search. Their focus is on submitting resumes online to jobs that they see posted. This may be the easiest approach, but it is far from effective or efficient. One of the most essential components of a strategic job search plan is to have a target company list. Why is this so important? If you are not aiming to go somewhere, you will not go anywhere. The best way to differentiate yourself from the masses of job seekers, is to position yourself as the solution to the problems of your target companies. You cannot position yourself as a solution, if you do not know their problems, and you cannot know their problems if you do not do adequate research.

A couple of weeks ago, when I was at the Laguna Niguel Connectors networking meeting, someone said to me that he understood the need to research target companies, but didn’t know where to get information. The best sources for company research are informational meetings and industry conferences or associations. In addition, here is a quick list of great online resources that you can tap into for the information you need.

1)      Call Companies for Information

The power of a simple phone call cannot be over estimated. In today’s era of social media, use of the phone is becoming a lost art. You can use this to find out

2)      Informational Meetings – Talk, either by phone or in person with current or former employees, suppliers, vendors, distributors, competitors and industry experts.

3)      Company Collateral

a)      Company Web sites

b)      Company Brochures

c)       Annual Reports

d)      Newsletters

e)      Archived Webcasts and Earnings Calls

4)      Industry Associations and News

5)      Magazines & Newspapers

6)      Professional Organizations

7)      Additional Internet Resources

a)      Reference USA – free access through many libraries. If you have a library card, go to the library website, check online data bases, and click Reference USA. You will be prompted to enter your library card number.

b)      Mergent Online Company Data Base – same as Reference USA, is accessible through many public libraries

c)       Linkedin

d)      Other Social Media

e)      Google Finance

f)       Google Discussion Group

g)      Blogs

h)      Analyst Reports

What other resources do you recommend for target company research?

 

Anyone who has participated in my workshops knows that one of my core foundations of successful career management is “It is not what you know, not even who you know, but who knows you that will impact your career”. In the course of a career, most professionals develop their reputation among a small circle of colleagues, and possibly some vendors and customers. What can you do to spread your reputation (which is essentially your personal brand identity) beyond your normal circle? There are three primary ways you can achieve this:

  1. Involvement in Professional, Industry and Alumni Associations
  2. Social Media
  3. Community Volunteering

Today, I am going to focus on community volunteering. A couple of weeks ago, my friend Dan Stone posted a great opportunity to volunteer at a bike camp for special needs children. Sometimes, we get so caught up in our daily grind; we forget what living is about. When we take the time to stop, interact with and help others, something else happens. We leave a positive imprint on their lives. By helping others even in so simple a way as helping them learn to ride a bike, we are giving them success. Anytime we help someone through a challenging time, or achieve even a small amount of success, an amazing thing happens. A special need in ourselves to serve others is filled. I have never met anyone volunteering at such a community event feel that they didn’t receive significantly more than they gave. In this, a very valuable lesson is learned. Our personal brand is not just defined by our professional skills and accomplishments; it is differentiated by our impact on others. How have we positively interacted with and impacted those around us. How have we helped those in circles and in our community live a richer and more fulfilled life? A side benefit? You never know who you will meet at such a volunteering opportunity that will see you giving of yourself to others. You never know what professional connections they may have that will lead to your next career position.

Finding opportunities is easy. For those living in Orange County, a few you can check out are : Ryan’s Reach, South Orange County Community Outreach and Children’s Hospital of Orange County. These are just a few. If you have favorite suggestions in your area, please let us know.

 

As a follow-up to my blog last week, I am continuing with the twitter theme. After the idea of filtering out the noise, the most often question I get asked is what am I going to tweet about?? Who would be interested in what I have to say?

Anyone professional that is serious in keeping up to date on current trends and practices in their profession, should, at the very least, read professional periodicals. This is a great source for tweeting for the following reasons:

  1. You should already be reading this type of article, so the amount of “extra” time needed to tweet will be minimal.
  2. It demonstrates the type of information you read to keep on top of your profession.
  3. It gives credit or props to the source.
  4. Commenting on it helps establish your thoughts on the topic.

This is all very easy to do by using a third party app such as Hootet by Hootsuite, or bufferapp. These applications allow you to, with the click of an icon, to open up a new dialogue box with the title of the article, and a shortened link for the URL. All you need to do is add your personal touch, and tweet it out. You can even schedule to send them out at peak times.

LinkedIn is one of the most powerful tools you can leverage in your career management, but most professionals use it for nothing more than an online resume. When I teach LinkedIn, people are amazed that there is so much more to LinkedIn. A repeated theme of my workshops and blogs is that job security in corporate America is a thing of the past. As a result, the most important thing a professional can understand is this: It is not what you know, or even who you know, but who knows you that will land you your next position or help you promote in your career. LinkedIn leveraged properly will allow you to spread your reputation as a subject matter expert and successful professional. So in considering what to blog about this week, I decided to write a blog on how to better leverage LinkedIn as a personal branding tool. Just as I was starting to write, I saw a posting from my good friend Neal Schaffer, spelling out exactly what I wanted to say. So rather than try to write the same thing, I would share Neal’s post. Click the link below and Enjoy! 4 Ways Of Obtaining Thought Leadership on LinkedIn.

A common theme of my blogs as well as workshops is that companies, for the most part view employees and prospective employees as liabilities instead of assets, or commodities instead of equity that bring additional value to the company. The other day I was talking with a client about the many types of experiences and skills that she possesses. It hit me that these were like the many facets of a valuable diamond, and each contribute to the value of her diamond. So rather than being viewed as coal that just gets burned up and consumed by a company, demonstrate your value and make yourself the diamond that brings equity to the company. What are you doing to know, understand and be able to articulate your many aspects that create significant value for your employer or prospective employer? Target companies that can leverage your facets to solve their most pressing issues and gain advantage over the competition. Remember, you are the diamond bringing value, not coal to be burned and consumed by the company.