Anyone who has participated in my workshops knows that one of my core foundations of successful career management is “It is not what you know, not even who you know, but who knows you that will impact your career”. In the course of a career, most professionals develop their reputation among a small circle of colleagues, and possibly some vendors and customers. What can you do to spread your reputation (which is essentially your personal brand identity) beyond your normal circle? There are three primary ways you can achieve this:
- Involvement in Professional, Industry and Alumni Associations
- Social Media
- Community Volunteering
Today, I am going to focus on community volunteering. A couple of weeks ago, my friend Dan Stone posted a great opportunity to volunteer at a bike camp for special needs children. Sometimes, we get so caught up in our daily grind; we forget what living is about. When we take the time to stop, interact with and help others, something else happens. We leave a positive imprint on their lives. By helping others even in so simple a way as helping them learn to ride a bike, we are giving them success. Anytime we help someone through a challenging time, or achieve even a small amount of success, an amazing thing happens. A special need in ourselves to serve others is filled. I have never met anyone volunteering at such a community event feel that they didn’t receive significantly more than they gave. In this, a very valuable lesson is learned. Our personal brand is not just defined by our professional skills and accomplishments; it is differentiated by our impact on others. How have we positively interacted with and impacted those around us. How have we helped those in circles and in our community live a richer and more fulfilled life? A side benefit? You never know who you will meet at such a volunteering opportunity that will see you giving of yourself to others. You never know what professional connections they may have that will lead to your next career position.
Finding opportunities is easy. For those living in Orange County, a few you can check out are : Ryan’s Reach, South Orange County Community Outreach and Children’s Hospital of Orange County. These are just a few. If you have favorite suggestions in your area, please let us know.