Archive for July, 2012

 

Anyone who has participated in my workshops knows that one of my core foundations of successful career management is “It is not what you know, not even who you know, but who knows you that will impact your career”. In the course of a career, most professionals develop their reputation among a small circle of colleagues, and possibly some vendors and customers. What can you do to spread your reputation (which is essentially your personal brand identity) beyond your normal circle? There are three primary ways you can achieve this:

  1. Involvement in Professional, Industry and Alumni Associations
  2. Social Media
  3. Community Volunteering

Today, I am going to focus on community volunteering. A couple of weeks ago, my friend Dan Stone posted a great opportunity to volunteer at a bike camp for special needs children. Sometimes, we get so caught up in our daily grind; we forget what living is about. When we take the time to stop, interact with and help others, something else happens. We leave a positive imprint on their lives. By helping others even in so simple a way as helping them learn to ride a bike, we are giving them success. Anytime we help someone through a challenging time, or achieve even a small amount of success, an amazing thing happens. A special need in ourselves to serve others is filled. I have never met anyone volunteering at such a community event feel that they didn’t receive significantly more than they gave. In this, a very valuable lesson is learned. Our personal brand is not just defined by our professional skills and accomplishments; it is differentiated by our impact on others. How have we positively interacted with and impacted those around us. How have we helped those in circles and in our community live a richer and more fulfilled life? A side benefit? You never know who you will meet at such a volunteering opportunity that will see you giving of yourself to others. You never know what professional connections they may have that will lead to your next career position.

Finding opportunities is easy. For those living in Orange County, a few you can check out are : Ryan’s Reach, South Orange County Community Outreach and Children’s Hospital of Orange County. These are just a few. If you have favorite suggestions in your area, please let us know.

 

This past weekend I had the opportunity to attend a BBQ networking event hosted by my friend Wayne Yoshida. The idea is simple. You are always attending various types of networking events where you have a short time to connect with a large number of new people. Wayne’s inspiration, which was from reading the book Never Eat Alone, is rather simple. Invite people you meet at some of these events, along with some people you regularly network with, and get together over a BBQ and pot luck. You have a few hours to talk in an informal and relaxed environment and an opportunity to get to know others in ways you do not at other networking events. So not only did we have killer ribs along with some other very good food, but I also learned quite a bit more about some people in my network, and got a better idea of how we can help each other. Maybe the next idea is Sushi Making Networking? What is your idea for fun networking?

As a follow-up to my blog last week, I am continuing with the twitter theme. After the idea of filtering out the noise, the most often question I get asked is what am I going to tweet about?? Who would be interested in what I have to say?

Anyone professional that is serious in keeping up to date on current trends and practices in their profession, should, at the very least, read professional periodicals. This is a great source for tweeting for the following reasons:

  1. You should already be reading this type of article, so the amount of “extra” time needed to tweet will be minimal.
  2. It demonstrates the type of information you read to keep on top of your profession.
  3. It gives credit or props to the source.
  4. Commenting on it helps establish your thoughts on the topic.

This is all very easy to do by using a third party app such as Hootet by Hootsuite, or bufferapp. These applications allow you to, with the click of an icon, to open up a new dialogue box with the title of the article, and a shortened link for the URL. All you need to do is add your personal touch, and tweet it out. You can even schedule to send them out at peak times.