Coal or Diamond – What is Your Personal Brand

A common theme of my blogs as well as workshops is that companies, for the most part view employees and prospective employees as liabilities instead of assets, or commodities instead of equity that bring additional value to the company. The other day I was talking with a client about the many types of experiences and skills that she possesses. It hit me that these were like the many facets of a valuable diamond, and each contribute to the value of her diamond. So rather than being viewed as coal that just gets burned up and consumed by a company, demonstrate your value and make yourself the diamond that brings equity to the company. What are you doing to know, understand and be able to articulate your many aspects that create significant value for your employer or prospective employer? Target companies that can leverage your facets to solve their most pressing issues and gain advantage over the competition. Remember, you are the diamond bringing value, not coal to be burned and consumed by the company.

Published by Above The Rim

Executive & Career Transition Coach helping professionals take their career Above The Rim.

3 thoughts on “Coal or Diamond – What is Your Personal Brand

    1. Alice, Thanks for your comment. I agree you need to make sure that your facets are connected. You also need to make sure that they apply to the needs of your target company. A good and well thought out personal branding campaign will help significantly in this regard.

      Looking forward to your continued contributions.

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