Archive for June, 2012

One of the most common questions I get about using Twitter as part of a job search strategy is, “How can I get through all the noise?” It is a very good question, with actually a quite simple answer. However, in order to get to the answer, it is very important to understand that to make the greatest use of Twitter, you cannot view it as a standalone branding application. It is best to use a Social Media dashboard such as Hootsuite or Tweetdeck to manage your social media communication, which will save you an immense amount of time, and let you filter and receive information that is important for you to focus on. The more people or companies you follow, the harder it is to catch the tweets that will be important to you. Every tweet of every person you follow streams on your Twitter home page. Depending on how many you are following, you can have 10’s of thousands of tweets per day. Now, how do you filter the information?

  1. Go to your twitter profile and create “Lists” or categories for people who are important for you to focus on, receive their information and network with. Some of these categories might include industry thought leaders, function thought leaders, mentors, employees of target companies, networking groups, etc. Twitter allows you to create up to 20 lists.
  2. Group your list into 2 ~ 4 broader categories.
  3. Go to the list of people and companies you are following, choose the ones that are most important for you to catch and act on their tweets, and put them in the appropriate list. Keep in mind; you do not need to list all people you follow. Keep it selective. As you follow more people, if they are import.
  4. Open up your account at a Social Media dash-board such as Hootsuite.com. Create a new tab for each broad category, and on each tab open up a stream for each list in that broad category.

Now you will have streams with limited numbers of tweets from the people and companies that are important for you to focus on, and allow you to catch, and act on their relevant tweets. Happy Tweeting!

LinkedIn is one of the most powerful tools you can leverage in your career management, but most professionals use it for nothing more than an online resume. When I teach LinkedIn, people are amazed that there is so much more to LinkedIn. A repeated theme of my workshops and blogs is that job security in corporate America is a thing of the past. As a result, the most important thing a professional can understand is this: It is not what you know, or even who you know, but who knows you that will land you your next position or help you promote in your career. LinkedIn leveraged properly will allow you to spread your reputation as a subject matter expert and successful professional. So in considering what to blog about this week, I decided to write a blog on how to better leverage LinkedIn as a personal branding tool. Just as I was starting to write, I saw a posting from my good friend Neal Schaffer, spelling out exactly what I wanted to say. So rather than try to write the same thing, I would share Neal’s post. Click the link below and Enjoy! 4 Ways Of Obtaining Thought Leadership on LinkedIn.

A common theme of my blogs as well as workshops is that companies, for the most part view employees and prospective employees as liabilities instead of assets, or commodities instead of equity that bring additional value to the company. The other day I was talking with a client about the many types of experiences and skills that she possesses. It hit me that these were like the many facets of a valuable diamond, and each contribute to the value of her diamond. So rather than being viewed as coal that just gets burned up and consumed by a company, demonstrate your value and make yourself the diamond that brings equity to the company. What are you doing to know, understand and be able to articulate your many aspects that create significant value for your employer or prospective employer? Target companies that can leverage your facets to solve their most pressing issues and gain advantage over the competition. Remember, you are the diamond bringing value, not coal to be burned and consumed by the company.