Archive for December, 2011
Tags: Above The Rim Executive Coaching, Career Management, Company Resarch, Interview Preperation, Interviewing, Job Search, Personal Branding, Positioning, Target Companies, Value proposition
In an article in Sports Illustrated on Mike Brown, the new Lakers coach, Lee Jenkins writs about how Brown strategically prepared for his next job. “No one wants to follow a legend, but Mike Brown knew Jackson was retiring, and he found himself watching the Lakers more than the Heat. By midseason he was taking notes on them like an advance scout. When they combusted against Dallas in the playoffs, he detailed their vulnerabilities to the pick-and-roll, and when Bryant termed the season “a wasted year of my life,” he felt goose bumps. Lakers owner Jerry Buss invited Brown to his home in May for an interview, but Buss was not prepared for all of Brown’s baggage: a binder filled with more than 50 pages about the team, separated into sections, including one analyzing every Laker and another evaluating potential trades. Brown also brought four DVDs, one 49 minutes long, depicting defensive coverages. When Jim Buss, the owner’s son and Lakers executive vice president, asked to take the DVDs home with him, Brown resisted. He didn’t want them out of his hands….. When Jim Buss called Brown to offer him the job, he told him, “I’m hiring you because I want to see those DVDs.”
Brown is an unlikely coach to the stars, having never played professionally, or even stood out as a collegian. … He became a defensive specialist at San Diego and found his way to the NBA when he spotted a picture of then Nuggets coach Bernie Bickerstaff on the cover of the alumni magazine. Brown asked for an internship, and even though Denver didn’t offer any, Bickerstaff hired Brown to help run team-sponsored camps. Brown traversed Colorado in a red Nissan pickup, devising clinic schedules as intricate as his practice plans. From there, Brown had stints as an assistant with the Wizards, Spurs and Pacers before the Cavs hired him”.
After reading the article, my 16 year old son said, “Now I understand why they hired Brown. He was so well prepared, the Lakers couldn’t help but hire him.” Are you doing everything you can to ensure that your target company has no choice but to hire you? Do you have a list of realistic target companies? Are you pending hours researching them, understanding their problems and headaches? Are you preparing scenarios for their success? Are you positioning yourself as the solution to their problems? Strategically looking for your next career position is a full time job. Do not leave it to chance