The first step in recognizing your personal brand identity is to understand what sets you apart from every other person competing with you for jobs. First, we are all created different. As I mentioned in the introduction we each have a unique set of skills, passions and experiences. We need to do a self-assessment to determine what those are. What are your motivating skills that really energize you when you are at work? Next, assess what your accomplishments have been throughout your career. In looking at your career, don’t think in terms of “I just did this process” or “I just did this task”. Every employee, in order to earn his or her salary needs to do one the following:

Think in terms of “In doing this task, I contributed this to the company. For example, rather than saying “I perform financial audits”, think about why the company needs you to prepare financial reports. In other words, the statement in a generic sense might change to “I reduce company costs and help the company operate more efficiently by performing financial audits”. The best indicator of success in a prospective position is past success. So, to take it a step further you need to develop specific accomplishment statements for what you have achieved throughout your career. These are often referred to as power stories or PARs (Problem, Action, Result) or STARs (Situation/Task, Action, Result), and can be generated by following:

Congratulations! You have your first PAR, or Power Story. Now repeat this process to create a bank of power stories that can be used throughout your job search as well as your career management. In my upcoming blog, I will talk about how these PARs and how you did them become the foundation for your branding.

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Comments
  1. I put 5 accomplishments at the top of my resume and it has done wonders. That is what all interviewers focus on when discussing my background. Thanks!

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