The Ayres Hotel

4785 Chino Hills Parkway, Chino Hills, CA
Saturday, November 5, 2011

8:00 am ~ 4:00 pm

For registration contact Liz Lavaveshkul at lizlavaveshkul@rocketmail.com

We are currently in the most challenging job market of our lifetime. Job security is no longer provided by corporate America. How do we compete against the hoards of job seekers? How do we raise ourselves from being just a common commodity (job seeker) to becoming the solution to the problems of your target companies?

It is often said “It is not what you know, but who you know”. I would rephrase it as, “it is not what you know or who you know, but who knows you.” In today’s market place, it is imperative that you are able to market yourself as a solution not as a job seeker. You need to identify what you do, why you do it, and how well you do it. This is your personal branding. It is also your reputation. You have developed a reputation with colleagues at former companies, however this is not enough. Learn how to use social media to spread your reputation as a subject matter expert, creating a demand for you, and making it easier for others to be your advocate in your job search.

 

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Comments
  1. It’s the same job situation on this side of the pond. I never thought of it the way you phrased it, particularly the last bit:

    “…..but who knows you”

    But I guess subconsciously I’ve been trying to get prospective employers to know me via my blog/Twitter and LinkedIn account.

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